Experian UK
CHALLENGE
Outdated frontend
technology
Outdated frontend technology
Sluggish website performance
Non-responsive user experience
Budget constraints preventing a complete overhaul of data in the Content Management System (CMS)
Need to avoid disrupting existing analytics implementation
SOLUTION
Developed a
comprehensive plan to
modernize the website
Conducted a detailed analysis of every component in Experian’s existing digital library
Developed a comprehensive plan to modernize the website without compromising content or analytics
Focused on making each component backward compatible, easier to author, and highly responsive
Aimed to enhance the frontend experience while maintaining the integrity of valuable content and analytics infrastructure
"Our collaboration with Experian UK resulted in a modern, high-performing website that met their objectives without the need for a complete data reauthorization. The success of this project not only delighted Experian but also showcased our agency's ability to tackle complex challenges and deliver outstanding results. We take pride in helping Experian UK remain at the forefront of their industry with a digital presence that truly reflects their commitment to excellence."
RESULTS
Improved
performance
Improved Performance: Achieved lightning-fast load times and smooth user interactions for an enhanced user experience.
Modern Responsiveness: Ensured full website responsiveness across various devices and screen sizes, providing a consistent user-friendly experience.
Efficient Authoring: Updated components facilitated easy content creation and management, reducing time to market for updates and campaigns.
Analytics Integration: Preserved existing analytics implementation to maintain crucial data tracking and insights.
Higher Siteimprove Scores: Enhancements led to improved website quality and accessibility, reflected in higher Siteimprove scores.
Find out more about our success stories
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