How Adobe Target drives revenue through personalization

Customers expect experiences that reflect who they are and what they need. Adobe Target is Adobe's application for testing and personalization, and when it is run as a program rather than a one-off project, it has a direct effect on revenue.

What Adobe Target does

• A/B and multivariate testing to find which experience performs best
• Rules-based personalization for known audiences, such as returning customers or a region
• AI-powered personalization, including Auto-Target and Automated Personalization, which choose the best experience for each visitor
• Recommendations for products and content based on behavior
• Auto-Allocate, which shifts traffic to the winning experience as results come in

Five ways Target increases revenue

1. Higher conversion rates. Testing removes guesswork from page design, offers and calls to action.
2. Bigger orders. Relevant recommendations increase average order value.
3. Better retention. Returning visitors see content that reflects their history.
4. Smarter spend. Personalized landing pages make paid campaigns work harder.
5. Faster learning. Every test tells you more about your customers.

Building a program that lasts

• Start with a hypothesis backlog tied to business goals, not just page ideas.
• Connect data. Target is stronger with Real-Time CDP audiences and Customer Journey Analytics reporting.
• Measure properly. Agree success metrics and test duration before launch.
• Make it repeatable. A regular cadence of tests beats occasional big projects.

How RENY helps

We set up Target, connect it to your data, and help you run a testing and personalization program, from the first hypotheses to reporting. We have delivered personalization for clients including ATCO and Consumer Cellular.

Talk to us about personalization.