Financial Services
Experian UK
A faster, fully responsive website for a global information services leader, delivered without re-authoring content or losing analytics.
- AEM Sites
- Adobe Analytics
Customer data
Know your customers. Act in real time.
We implement Adobe Experience Platform, Customer Journey Analytics, Journey Optimizer and Target, so your data turns into personalized experiences you can measure.
Collect, understand, act
From data to experience
Collect
Clean, consented data from web, app and offline sources using the Adobe Web SDK and Experience Platform.
Unify
Real-Time CDP builds one profile per customer and shares audiences across channels.
Understand
Customer Journey Analytics shows how people move across every touchpoint.
Act
Journey Optimizer and Target deliver the right message, offer or experience in the moment.
What we deliver
Experience Platform and Real-Time CDP
Schemas, identity, data ingestion, consent and audience activation, set up for scale.
Customer Journey Analytics
Cross-channel reporting, including migration from Adobe Analytics and from Audience Manager.
Adobe Analytics
Tagging, solution design and governance, so reports are accurate and trusted.
Journey Optimizer, Campaign and Marketo
Triggered and scheduled journeys across email, SMS, push and web.
Target and experimentation
A/B tests, personalization and AI-powered recommendations.
AI in Experience Platform
Adobe AI Assistant and agents that speed up audience building, analysis and journey creation.
Related work
Financial Services
BHG Financial
Ongoing analytics and personalization support: Adobe Analytics, Target testing, Customer Journey Analytics setup and a move to the Adobe Web SDK.
- Customer Journey Analytics
- Adobe Target
Technology
Minitab
An Adobe Analytics and data collection audit, multi-tenant hosting on AEM, and component updates for the statistical software company's web team.
- AEM Sites
- Adobe Analytics
Related insights
Data & Analytics
Adobe Analytics or Customer Journey Analytics: which do you need?
How Adobe Analytics and Customer Journey Analytics differ, when each is the right choice, and how to move from one to the other without losing reporting.
Data & Analytics
How Adobe Target drives revenue through personalization
How Adobe Target uses testing, personalization and AI-powered recommendations to increase conversion and revenue, and how to build a program that lasts.
Data & Analytics
Moving from Audience Manager to Real-Time CDP
Why organizations are moving audiences from Adobe Audience Manager to Real-Time CDP, and a practical plan for making the switch.
Frequently asked questions
Should we move from Adobe Analytics to Customer Journey Analytics?
If you need cross-channel analysis or plan to use Experience Platform, usually yes. We run both side by side during the transition so reporting never breaks.
We use Audience Manager. What should we do?
Real-Time CDP is Adobe’s strategic platform for audiences. We plan and run the move, including segment rebuilds and destination setup.
How do you handle privacy and consent?
Consent is captured once and enforced everywhere, using Experience Platform data governance and labeling, aligned with GDPR, CCPA and Canadian privacy law.