Experian UK
A faster, fully responsive website for a global information services leader, delivered without re-authoring content or losing analytics.
Our work with RENY Consulting was of the highest quality. The skills and experience [Rami has] in the Adobe universe made delivery of [a] challenging project possible, on time and on budget.
Experian UK needed a modern, high-performing website, but rebuilding the content in its CMS was out of budget and its analytics implementation had to keep working throughout.
Challenge
- Outdated front-end technology and slow page performance
- A user experience that did not adapt well to mobile devices
- Budget constraints that ruled out a full content overhaul in the CMS
- An existing analytics implementation that could not be disrupted
Approach
- Analyzed every component in Experian’s existing digital library
- Planned a modernization that kept content and analytics intact
- Rebuilt components to be backward compatible, easier to author and fully responsive
- Upgraded the front end while preserving the value of existing content and tracking
Results
- Much faster load times and smoother interactions
- Full responsiveness across devices and screen sizes
- Easier authoring that shortened time to market for updates and campaigns
- Analytics preserved with no gap in tracking
- Higher Siteimprove quality and accessibility scores
Related services: AEM Sites & Edge Delivery Services, Data, Analytics & Personalization