BHG Financial

BHG Financial, a US provider of financing solutions, relies on accurate data and testing to run its marketing. RENY has supported its Adobe analytics and personalization stack since 2024.

Challenge

• Adobe Analytics and tag management that needed tuning, including Salesforce, video and page-load tracking
• A move toward Customer Journey Analytics without losing the reporting the team relies on
• Adobe Target tests that needed to run without page flicker and report into the right place
• Tracking for a single-page application used in the loan offer flow

Approach

• Maintained and extended Adobe Analytics and tag management, including Salesforce and video tracking
• Evaluated Customer Journey Analytics, documented the approach and set up CJA
• Ran Adobe Target A/B tests and moved Target onto the Adobe Experience Platform Web SDK
• Diagnosed page flicker and recommended a single pre-hiding snippet setup
• Validated single-page application tracking in CJA and set Target reporting to use CJA
• Reviewed landing page performance and the tag library as part of ongoing support

Results

• Customer Journey Analytics set up, with Target reporting flowing into CJA
• Target running on the Adobe Web SDK, with a clear fix for page flicker
• Validated tracking for the single-page loan offer flow
• An ongoing partner for analytics, testing and data questions