Adobe Workfront: the planning layer of your content supply chain

Most content delays are not caused by creating content. They come from unclear requests, scattered feedback and approvals that sit in someone's inbox. Adobe Workfront gives marketing and creative teams one place to plan, track and approve work, and it is the planning layer of Adobe's content supply chain.

What Workfront does

• Intake and requests. Standard request forms so work starts with a clear brief.
• Planning and resourcing. Plans, timelines and capacity across teams and campaigns.
• Proofing and approvals. Reviewers comment directly on assets, with a full audit trail.
• Reporting. Real-time visibility into status, workload and bottlenecks.
• Workfront Planning. A shared view of campaigns, audiences and channels across the organization.

Why connect it to AEM Assets

On its own, Workfront organizes the work. Connected to AEM Assets, it also organizes the output:

• Approved assets are published to AEM Assets automatically, with metadata
• Teams always use the latest approved version
• Downstream channels and GenStudio draw from the same source of truth

Automating the busywork

Workfront Fusion connects Workfront with other systems and automates repetitive steps, such as creating projects from a request, notifying channel owners or syncing status with other tools.

Signs you need Workfront

• Requests arrive by email, chat and hallway conversations
• Nobody can say what the team is working on this week
• Approvals take longer than the work itself
• Final assets are hard to find after launch

How RENY helps

We implement Workfront, design request and approval workflows, and integrate it with AEM Assets. We have connected Workfront and AEM Assets for clients including Scentsy, Micron and a leading retailer.

Talk to us about Workfront.