Consumer Cellular
A CI/CD pipeline, a React and AEM redesign, GraphQL content APIs, personalization and an analytics plan.
Consumer Cellular, a US wireless provider, wanted a modern, personalized website with reliable deployments and better insight into customer behavior.
Challenge
- No automated deployment pipeline for AEM
- A site due for a full redesign
- Content needed by other channels through APIs
- A need for personalization and reliable analytics
Approach
- Configured Adobe Cloud Manager with a robust CI/CD pipeline
- Redesigned the site with React and the AEM SPA Editor
- Planned an API layer using GraphQL and Content Fragments
- Built targeted segments and test cases in Adobe Target
- Wrote a full business requirements document for Adobe Analytics
Results
- Faster, more reliable deployment and maintenance
- Better performance and user experience
- More efficient content management and delivery
- Higher engagement through personalized experiences
- Better decisions from customer behavior insights
Related services: AEM Sites & Edge Delivery Services, Data, Analytics & Personalization