Micron
Commerce migration, an AEM 6.5 upgrade on Adobe Managed Services and a move to Adobe Analytics.
Micron, a leader in memory and storage solutions, needed to migrate its commerce platform, streamline marketing operations and strengthen its AEM foundation.
Challenge
- A commerce platform migration
- Marketing processes and assets spread across tools
- AEM infrastructure that needed to be more stable
- An analytics migration
- Inconsistent code standards
Approach
- Migrated commerce to Digital River through AEM
- Integrated AEM Assets with Workfront and Fusion
- Moved to Adobe Managed Services and upgraded to AEM 6.5
- Migrated from Core Metrics to Adobe Analytics
- Built new components and a Brand Portal
- Standardized code with Sling Models
Results
- More flexible ecommerce
- Streamlined marketing with efficient asset management
- A more stable AEM infrastructure
- Deeper user insights with Adobe Analytics
- A stronger overall digital experience
Related services: AEM Migration, AI & Content Supply Chain, Data, Analytics & Personalization, Adobe Commerce