Retail industry leader
Workfront and AEM Assets integration, a tailored DAM for creative teams, unified search and analytics.
A leading retailer needed its creative and marketing teams to find, manage and share assets faster, with better visibility into how assets were used.
Challenge
- Slow project and asset management
- An AEM Assets interface that did not fit creative workflows
- Search spread across systems
- An asset sharing portal that needed customizing
- No analytics on asset usage
Approach
- Integrated Workfront with AEM Assets
- Tailored the AEM Assets interface to the creative team’s needs
- Built unified search using Microsoft Azure
- Designed a custom portal for asset sharing and collaboration
- Implemented Adobe Analytics in the asset portal
Results
- Greater efficiency for creative and marketing teams
- A better experience for DAM users
- Faster asset retrieval
- Smoother collaboration
- Data-driven insight into asset usage
Related services: AI & Content Supply Chain, Data, Analytics & Personalization